Case studies
Real campaigns.
Real results.
Performance data from operators who engaged FTDs.ai to manage their on-site conversion. All FTDs confirmed via signed webhooks.
The challenge
Where value leaks in the player journey
Sessions lost before scrolling past the fold. Traffic acquired but never engaged.
Of users who start registration don't finish. Drop-off at verification, KYC, or form fatigue.
Of registered users never make a first deposit. The last mile is the hardest.
Based on aggregated industry data across iGaming operators
UK Tier 2 Operator
1.8% session-to-FTD conversion rate. No dedicated on-site conversion tooling in place. High traffic acquisition spend with limited return on sessions.
Deployed exit-intent modals and sticky bars across key pages. 8 conversion-optimised copy variants tested in the first week. Exit modals accounted for 38% of total FTD delivery.
“The operator moved from a monthly CRO subscription with no delivery guarantee to a performance-based model. Payment was tied directly to confirmed deposits.”
DACH Sportsbook
2.1% conversion rate. Operating under strict market regulations that limited bonus advertising and required careful intervention placement.
Market-specific compliance mode activated from day one. Interventions were suppressed on restricted pages. German-language copy was written natively. Countdown timers outperformed exit modals in this market.
“Market compliance requirements were handled automatically by the platform, allowing the campaign to run without manual regulatory review at each step.”
UK Casino Operator
1.4% conversion rate despite strong traffic volume. No on-site conversion strategy in place. Sessions were arriving but not being guided toward registration or deposit.
Personalisation engine segmented traffic by referrer type. Affiliate visitors received different copy than organic. Sticky bars were prioritised on mobile, exit modals on desktop.
“Referrer-based personalisation proved highly effective for this operator. The campaign delivered ahead of pace, and the operator subsequently engaged for a second campaign.”